General principles of cultural mediation
Target groups and learning surfaces
Text
Audiovisual media
Why have we chosen to use digital audiovisual media?

Activity and participation
Museum guide (app)
The exhibition architecture
Exhibition Design for the National Museum
The type of museum we believe in is a place of knowledge and exchange, development, integration, education, study and interaction, but also a place of entertainment and socializing, sharing and development.
Exhibition design has to create a realistic image on the basis of a corpus of artworks, stories and places forging the exhibition narrative. Museum Interpretation allows us to tell a story by means of exhibition design based on a cultural project.
Chromatic scale and material variations are fundamental to balance the scenic climate around the themes of the exhibition trail, and to introduce elements of variation during the visit, which are crucial in increasing the visitor’s involvement.
The lighting design solutions respect exhibits' conservation requirements, and at the same time they support their perception and sequence: in other words, they interpret the exhibition atmosphere.
Multimedia installations help the visitors experience. Different levels of language have been selected to address different levels of communication. In this process of cultural mediation there are new elements such as educational tools, which are generated by different thematic contexts.
Photography and graphics continue to play an important role, and therefore they are used, next to other media which belong to the history of museography such as architectural models, interaction, reproductions and acoustic sources.
The layouts basically consist of purpose-designed elements: both serial display cases and special display cases, bases, walls, seats and special constructions. In general terms these elements are noteworthy for their lightness, given the presence of a large number of original exhibits.
Through our work we tried to create light and sober installations, whose quality mainly consists of the deep interpretation of those themes peculiar to the place and the museum collection.
Guicciardini & Magni Architetti